How To Use AI to Reach Digital Marketing Goals In 2021
AI was being used for logistics, diagnosis and other areas. Faster computers, algorithmic improvements, access to large amounts of data, all in all, started dominating accurate benchmarks in around 2012.
AI as a field was born at a workshop in Dartmouth College back in 1956, where John McCarthy coined the term ‘Artificial Intelligence’. John McCarthy, along with his colleagues and students, made a significant impact around the world. Unfortunately, they failed to identify some tasks which resulted in the withdrawal of funds from US and British governments primarily paid for the research in AI.
But AI made its comeback in the early 1980s. The market for AI had reached about a million dollars which also inspired the US and British governments to restore funding for academic research. In the late 1990s and early 21st century, AI was being used for logistics, diagnosis and other areas. Faster computers, algorithmic improvements, access to large amounts of data, all in all, started dominating accurate benchmarks in around 2012.
What is AI? You may ask
AI is a computer system that can perform tasks that ordinarily requires human intelligence. A lot of these AI systems are powered by machine learning and deep learning. A typical AI maximises its chances of success by analysing its environment.
Also Read – What Is Neuralink Technology
But how is AI going to help you with your business?
Social media sites have taken over television as a source of news for millennials and news organisations leading to the generation of distribution. Major creators now use AI technology to narrate stories more effectively and spawn higher proportions of traffic.
Artificial intelligence has a wide range of usage in business. As a matter of fact, the majority of us interact with artificial intelligence on a daily basis in some form or another. It is adept at processing and analysing tonnes of data much quicker than a human brain could. We can use this superior technology to gauge out the possible consequences of every action and narrow down the decision-making process.
Here’s this thing:
AI offers –
Money and time conservation:
Machines are more coherent than us humans. They don’t get bored, don’t require sleep, and are available 24×7. You become reliant on them to notify you about whatever important events you have on the schedule, be it in the middle of the night or to having a chat with your customers at any given time of the day.
AI analyses enormous amounts of data in a flash which of course would take an eternity for us humans to accomplish. This makes it an obvious time-saver.
Money? With the reduction of error (initially prone to a lot of error with human labour) and process automation, AI boosts probabilities of customer experiences and sales. Not only do you save money but also increase revenue which otherwise you would have spent on expensive processes or manual labour.
Augmentation of customer experience:
AI solutions benefit both businesses and customers. Most of us are well aware of the information that Google and Facebook gather from them. In return, we are offered “free” service, but in reality, we are paying our “personal information” as currency. And yet, we all are mostly okay with that.
During times when the markets grow extremely competitive, AI solutions provide excellent customer experience, which leads to a boost in sales and better customer loyalty. A survey initiated by Zendesk showed that 42% of B2C customers purchased more after experiencing good customer service while Amazon too saw a hike of 29% in sales after introducing their recommendation system.
The fact that Netflix recommends us with shows or movies around our interest, Spotify’s personalized playlists and Alexa’s pre-done shopping lists, is all the magic of AI.
Who doesn’t go awe after experiencing this bit of technology?
Search Engine Optimisation
Search algorithms are improving even as you read this. It is in process at all time in every aspect from small database product searches to search engines like Google that is being used by millions of people on a daily basis. As the number of AI-powered gadgets and assistants have been growing, they are developing increasingly sophisticated qualities and are aiming to provide better user experience for searchers.
Marketers are welcoming AI to magnify their content, thereby helping to revamp SEO and website traffic even as we move increasingly into a digital world.
A takeaway on why businesses use AI today:
• Cross-referencing and transferring data
• Detection of fraud and error
• Forecasting of consumer behaviour and recommendation of products
• Personalized advertising
• Customer service example via chatbots
Why should you employ AI?
You are already late to the party if you haven’t employed AI in your business. For the present digital world, companies are on edge with the blooming competition. After this situation of the novel coronavirus pandemic, it is essential to look into ways that will provide your business with a comeback. It’s better late than never. What are you waiting for? Sturdy your business as you watch AI take over while you relax.